We would like to inform our website visitors about the purpose, nature, and scope of the collection, processing, and use of personal data on our website. When you visit our website, data is collected, processed, and used, in which a personal reference cannot always be excluded. For example, in order that the pages be properly displayed in your browser, the IP address needs to be recorded, otherwise your browser cannot receive data from this website on your device (e.g. PC, laptop, smartphone). Typically, an IP address is being dynamically assigned by your Internet provider. Since these normally change regularly, we usually cannot make any references to individuals from the IP address anyway. For static IP addresses, however, it is theoretically possible in specific cases to reference individuals. In the log file of the web server, in addition to the IP address, additional information will be saved from the data retrieval. This data typically includes:
- Operating system of the calling computer
- Browser version of the calling computer
- Name of file(s)
- Date and time
- Amount of data transmitted
The stored data is only kept for statistical and troubleshooting purposes. In reference to individuals, we cannot produce person specific information from this data. Above all, we have no interest in the production of person specific information.
On this website, the web analytics tools “Google Analytics” and “Google Analytics Universal” are used. The purpose of this operation is the “demand-oriented design” of this website. This “legal” term means that we analyze the usage patterns of visitors to this website to understand overall effectiveness of the website. For example, understand what keywords in search engines were used to find a specific page. Also, by the logging of retrieved pages, we can identify what information on our website is particularly interesting (based on frequency) and what we can possibly do to make other pages more compelling. These analytics also allows us to find errors in the website, for example, to find broken links to fix. Google Analytics and Universal Analytics use “cookies” (text files that are stored on your computer) and an analysis of your use of the website. There are so-called “Client IDs” for the application, which serve to create profiles which use pseudonyms, the use of the internet pages with desktop computers and mobile devices together by a user record.
Use of Google AdWords, Google Remarketing, & DoubleClick
We advertise our products using online advertising. We rely on Google AdWords Conversion Tracking and Google technologies (for example, Google Re-marketing and DoubleClick). This allows us to gain insight into which advertising media has led you to our website. We can optimize our advertising and use more targeted strategies. These technologies set a cookie in the browser of your device from Google. Please note in this context, our notes on cookies (see above). For more information about privacy at Google AdWords and DoubleClick can be found here: http://www.google.de/intl/de/policies/technologies/ads/.
Use of Facebook Social Plugins
Our website uses social networking plugins (“Plugins”) from the social network facebook.com (“Facebook”). Facebook is operated by the company Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to the Facebook servers. By integrating the plugin, Facebook receives the information that you have accessed from the pages of our website. If you are logged into Facebook, Facebook can assign to visit your Facebook account. The purpose and scope of this data collection and the further processing and use of data by Facebook, and your rights and settings options for protecting your privacy, please see the privacy policies of Facebook: https://www.facebook.com/policy.php. If you are a Facebook member and do not want our website to collect information about you and link it to your data stored on Facebook member data, you must log out of Facebook before you visit our website. It is also possible to block Facebook social Plugins by using add-ons for your browser, for example, with the “Facebook Blocker”.
Typekit Web Fonts
Our website utilizes Typekit. Typekit is a service that is offered by Adobe. The integration of these Web Fonts is provided by a server call at Adobe (in the USA). To our knowledge, the IP address of the browser of the terminal of the user of our websites will be stored by Adobe. For more information, see the privacy policies of Typekit, which can be found here: http://www.adobe.com/privacy/typekit.html.
Using the Twitter Widgets
Our website also utilizes “Widgets” from Twitter. Widgets connect to Twitter servers, which are located in the United States. A call to an internet site with a Twitter “widget” sends Twitter information about your page views. It includes your IP address, browser type, operating system, and the address of the website where you will find the “Widget” from Twitter. The Twitter “Widget” places a cookie in the browser of your device. In connection with the cookie, Twitter can recognize, theoretically, what pages you have visited. Twitter uses this data for its own account, if necessary, also to you, if you have a Twitter account. For example, to make better suggestions for matching users. Twitter keeps the data for a maximum of 10 days, then deletes the data. The deletion itself should be completed at the latest after an additional week. If you have a Twitter account, you can, if necessary, make additional settings for data processing in their user account settings. For more information, see the privacy policies of Twitter, which can be found here: http://twitter.com/privacy.
Using the Google “+1 button”
Using the User Like Live-Chat-Tools
To give you the best possible experience and a direct approach and assistance on our website, we translated the live-chat-tool “user Like” of the company user like UG (limited liability) in the form of a widget. User Like uses “cookies”, text files that are stored on your computer, in the form of a real-time chats. The collected data will not be used to identify the visitor, but will not be merged with personal data about the bearer of the pseudonym.
We offer you the opportunity to subscribe to our newsletter. For this purpose, we need your e-mail address. We remind you that we are using a service provider for the delivery of the newsletter emails which is headquartered in the USA (Mailchimp). This also saves the IP address that was assigned to your device when you have ordered the newsletter. We note the newsletter provider calculates clicking behavior of newsletter subscribers (like open rates) to help us optimize our Newsletter.
Amend To These Provisions
If you have questions regarding data protection or want to make your affected rights, then you are welcome to contact us: email@example.com